Corporations want to be innovative, but avoid risk. Designers create risk because that’s what innovation involves. But the ultimate goal? Mix reliability and validity with design thinking to achieve great long term consistency in innovation. Roger Martin’s presentation for Ziba Design in Portland, OR.
Sitting comfortably in my living room, the living room with the wonderful 14′ ceilings….the blinds closed and windows shut tight to keep the heat out and the ‘coolth’ in, this blog begins. It is early July and after two days of 100 degree heat, I shelter either indoors or in the Willamette River with my […]